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文化活动本质是文化服务项目。在文化活动的项目化和产业化运作过程中,统一指挥原则、专业化分工原则不断受到挑战,文化企业和文化活动组织越来越呈现出“网络关系”、“虚拟结构”和“内部市场”等趋向。本着新型组织原则,结合文化企业的特征属性和文化活动的具体要求,按照职能隐含型、职能协调型、单列项目型、矩阵型、项目部型等五种组织架构来明确活动组织与文化企业的关系,构建活动组织内部结构,是实现文化活动规范、高效运作和文化服务业全面产业化的重要前提和保证。本文最后对北京国际音乐节的组织构建及其运行进行了实证研究。
The essence of cultural activities is cultural services. In the process of project activities and industrialization of cultural activities, the principle of unified command and the principle of specialized division of labor have been constantly challenged. Cultural enterprises and cultural organizations are increasingly showing “network relations”, “virtual structures” and “Internal market ” and other trends. Based on the principle of new organization, combined with the characteristics and characteristics of cultural enterprises and the specific requirements of cultural activities, the organization and culture of activities are clarified in accordance with five organizational structures: functional implicit type, functional coordination type, single item type, matrix type and project department type The relationship between enterprises and the construction of the internal structure of the activity organization are important prerequisites and guarantees for the realization of the normative and efficient operation of cultural activities and the comprehensive industrialization of cultural services. At the end of this article, we make an empirical study on the organization and operation of Beijing International Music Festival.