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统一鲜橙多目前成为稀释果汁市场的一个耀眼的明星。这是因为近年来,随着高收入人群生活方式的改变,人们更加关注健康,果汁饮料以补充维生寨的形象出现自然吸引众人目光,而且随着年轻一代可支配收入的增加,大多数消费者都认为 PET(塑料瓶)饮料更显时尚潇洒,具有喜欢流行特质的人群会更多选择 PET 包装的果汁饮料。鲜橙多的广告也在创意上散发着与众不同的魅力。果汁广告的诉求往往落在好喝、健康、时尚,鲜橙多的广告策略在基于健康的产品利益上,从消费者价值的角度提出“漂亮”的主张。对于鲜橙多的核心消费群18-23岁的年轻女性来说,追求“漂亮”是她们的天生喜好,是她们永远的话题,容易使消费者对品牌形成偏好。同时“漂亮”的内涵深远,可延续性强,例如:漂亮可以从外表的漂亮延伸至内心
The unity of fresh orange is now a dazzling star in the dilute juice market. This is because in recent years, as the lifestyle of high-income people has changed, people are paying more attention to health. The image of fruit juice drinks supplementing the life of Weisheng Village naturally attracts people’s attention, and with the increase of disposable income of the younger generation, most of the consumption All believe that PET (plastic bottle) beverages are more stylish and chic, and those who like popular traits will choose more PET juice beverages. Advertisements with many oranges also exude a distinctive charm in their creativity. The appeal of fruit juice advertisements often falls on good drink, health, and fashion. The advertisement strategy of many oranges advocates “beautiful” claims on the basis of health-based product interests from the perspective of consumer value. For the 18-23-year-old young women with many orange core consumer groups, the pursuit of “pretty” is their innate preference. It is their eternal topic, and it is easy for consumers to favor the brand. At the same time, “beautiful” has profound connotation and strong continuity. For example, beauty can extend from the beauty of appearance to the heart.