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要是在10多年前,堂堂大老板为自己的产品做广告,简直是不可思议。然而随着市场竞争的日益激烈,大老板亲自出马做广告,已呈流行之势,并且取得了很好的效果。首开老板做广告之风者,当推美国鸡贩法兰克·皮杜。当年他上电视宣传无人问津的自产鸡肉,结果这个广告轰动一时,皮杜的鸡肉也因此畅销于市场。其实,皮杜的广告本身也是平淡无奇,只不过是有个长得像拔了毛的公鸡的家伙在那儿推销产品,但真正使这个广告水涨船高的因索,则在于这个家伙正是该公司的老板──皮杜自己。“克莱斯勒”的老板眼见这种模式的广告效力奇高,二话不说立刻跟进。从此,老板做广告就成了最时髦的风尚。
If more than 10 years ago, dignified boss to advertise their products, is simply incredible. However, with the increasingly fierce market competition, big boss advertising himself has been a trend, and achieved good results. The first boss to advertise the wind, pushing the American chicken seller Frank Pidou. When he was on TV to promote homemade no-go-round chicken, the result of this ad a sensation, Pidu chicken therefore sold in the market. Actually, Piddu’s ad itself is bland, except that there is a guy who looks like a plucked cock to sell the product there, but the reason that really makes the ad rise is that this guy is the company The boss - Pieddu himself. “Chrysler” boss saw this model of advertising extraordinary high, apart from anything to immediately follow. Since then, the boss has become the most fashionable advertising fashion.