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目前我国的体育报刊行业内的报业集团数量较多,但竞争力普遍不高,报刊质量平平,缺乏对读者的吸引力,在市场残酷的竞争下很多企业惨遭淘汰。笔者对国内体育报刊业的生存现状做了充分调查,并研究了主流报刊的改革措施以及它们取得成功的经验,并结合体育报刊业存在的问题提出了一些应对措施和未来的发展模式。
At present, there are many newspaper groups in the sports newspapers and periodicals industry in our country, but their competitiveness is generally not high. The newspapers are of mediocre quality and lacks appeal to the readers. Many enterprises have been eliminated under the cruel competition in the market. The author made a full investigation of the living conditions of the domestic sports newspaper industry and studied the reform measures of the mainstream newspapers and magazines as well as their successful experiences. Combined with the existing problems of the sports newspaper industry, some countermeasures and future development models were put forward.