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品牌意识是市场经济条件下商品范畴的经营理念。在教育逐渐走入市场的条件下,品牌意识已经越来越深入地融会到现代教育理念中。近年来,随着我国高等教育的迅猛发展和毕业生就业的激烈竞争,教育品牌在学生选择教育、社会选择人才,以及对于教育本身的可持续发展具有日益重要的作用。电大教育在高等教育市场的激烈竞争中不具有明显优势,这是毋庸讳言的办学现状,究其原因,没有形成得到社会普遍认可的优势品牌应该是一个突出的问题。
Brand awareness is the management concept of the commodity category under the market economy. Under the condition that education gradually enters into the market, brand awareness has become more and more integrated into the concept of modern education. In recent years, with the rapid development of higher education in our country and the fierce competition of graduates ’employment, education brand plays an increasingly important role in students’ choice of education, social selection of talents, and sustainable development of education itself. TVU education in the fierce competition in the higher education market has no obvious advantage, which is undoubtedly the status quo of running a school, the reason, did not form a recognized brand of society should be generally recognized as a prominent issue.