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目前,我国电子商务行业仍处于高速发展阶段,随着电商巨头着重向移动端的布局,移动购物渠道多元化,微信红包、支付宝钱包等普及,种种原因使得移动网购规模快速增长。本文从移动电子商务发展状况、人才需求分析、移动电子商务专业设置现状和建议等方面对职业院校移动电子商务专业建设进行探讨归纳。
At present, the e-commerce industry in China is still in a stage of rapid development. With the popularity of e-commerce giants focusing on mobile terminals, diversified mobile shopping channels, WeChat red envelopes and Alipay wallets, various reasons make mobile online shopping scale rapidly growing. This article discusses the construction of mobile e-commerce specialty in vocational colleges from the aspects of the development of mobile e-commerce, the demand analysis of talents, the current situation and suggestions of mobile e-commerce setting.