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媒体融合发展已成必然趋势,处于最贴近市民群众的城市广电媒体在创新与融合中如何克服诸多制约瓶颈和难题?笔者结合盐城广播电视台新老媒体创新融合、一体化发展的实际,提出要处理好变与不变、阵地与市场、瘦身与强身、原媒体与大媒体、量才适用与一专多能等五方面关系。
Media fusion has become an inevitable trend in the development of integration, is closest to the public masses in the city of radio and television media in innovation and integration in how to overcome many constraints bottlenecks and problems? The author combined Yancheng radio and television innovation and integration of new and old, the reality of the integration of development, proposed to deal with Change and change, position and market, downsizing and physical fitness, the original media and the media, the amount of only apply and a multi-skill relationships and other five areas.