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当代产品设计甚至是广告的设计都以满足消费者的需求以及内心深处的审美为优先条件,而产品创始人要想创造出符合当今时代潮流的并且被广大消费者接受甚至喜爱的产品,不仅要研究潮流发展的趋向,更要研究消费者心灵深处的幻想与渴望,只有这样,才能设计出能被消费者接受而而不会面临惨遭时代淘汰的产品,本文写作的目的也在于研究设计师如何收集消费者内心深处的渴望,以及如何将消费者内心幻想的元素很好的运用到产品设计中来,通过对以上两个问题的研究来对产品设计师利用消费者心理标准化成有形设计提供个人见解。
Contemporary product design and even advertising are designed to meet the needs of consumers and the innermost aesthetic as the priority, and product founders in order to create a line with today’s trend and accepted by the vast number of consumers or even favorite products, not only To study the trend of development trend, but also to study the hearts and minds of consumers fantasy and desire, the only way to design can be accepted by consumers without facing the tragedy of the times out of products, the purpose of this writing is to study design How to collect the desire of consumers deeply and how to apply the elements of consumers’ inner fantasy to the design of products well. Through the research of the above two questions, the designers of products can use the psychology of consumers to normalize Design provides personal insight.