论文部分内容阅读
价值创造是企业生存发展之根本。工业化时代,企业以大规模生产、大规模销售和大规模传播为特征,通过规模化生产,提供标准化产品,获取行业平均利润,各企业按其所处研发与设计、生产与制造、营销与服务的产业分工位置,分享价值。当前,这一存续已久的价值创造和分配模式正在发生嬗变,借助互联网平台,企业、客户及利益相关方全流程参与到价值创造、价值传递及价值实现诸环节,正在形成新的价值创造和分享模式。
Value creation is the basis for the survival and development of enterprises. In the era of industrialization, the enterprises are characterized by large-scale production, large-scale sales and large-scale dissemination. Through large-scale production and provision of standardized products, the average profits of the industry are obtained. Enterprises are responsible for research and development, design, manufacturing and manufacturing, marketing and service The division of industry location, share of value. At present, this long established model of value creation and distribution is undergoing changes. With the help of the Internet platform, the entire process of enterprise, customer and stakeholder participation in the links of value creation, value transfer and value realization, new value creation and Share mode.