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自80年代起,我国的少儿电视节目就作为电视事业的重要组成部分蓬勃发展。到21世纪初,开播的一些少儿栏目反响热烈,拥有相对固定的收视群体,其中包括好玩的《大风车》、《动画城》等栏目。优质的少儿品牌栏目体现了一定的社会影响力,它可以传递社会的主流意识,能够在引导儿童健康成长的同时发挥积极作用。从少儿栏目的整体结构可以看出,巧妙的栏目风格策划对于栏目主体本身有着关键性的作用,一些地方少儿栏目在形式结构上有所局限,发展前景并不乐观。本论文将对少儿栏目在整体策划上如何有所突破等问题进行探讨。
Since the 1980s, the children’s television program in our country has flourished as an important part of the television business. By the beginning of the 21st century, some children’s sections that started to be broadcast had a good response and had relatively fixed viewing groups, including the fun “Big Windmill” and “Animation City” sections. High-quality children’s brand column reflects a certain social influence, it can convey the mainstream awareness of society, can guide the healthy growth of children play an active role at the same time. As can be seen from the overall structure of children’s columns, clever part style planning has a key role for the main part of the column itself. Some local children’s sections have limitations in form and structure and their development prospects are not optimistic. This dissertation will discuss some issues such as how to make some breakthroughs in children’s programs.