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电力企业品牌建设从业人员要探索品牌传播的新路径、新形式,让受众爱看、爱听、爱读,进一步拓展企业的价值传播渠道,增强价值传播的渗透力和辐射力,形成社会公众对企业的集体记忆,打造具有生命力和影响力的电力企业品牌。品牌是一种无形资产,具有凝聚力和扩散力,可以成为企业发展的动力。如今,品牌建设已经成为企业发展的重要推动力。国网冀北电力有限公司是国家电网
Employees of brand building in electric power enterprises should explore new ways and new forms of brand communication, let the audiences love to watch, love to hear and love to read, and further expand the channel of value communication of enterprises so as to enhance the infiltration and radiation of value communication and form a public Corporate collective memory, creating a vitality and influence of the power company brand. Brand is an intangible asset, with cohesion and proliferation, can be the driving force for the development of enterprises. Today, brand building has become an important driving force for business development. State Grid Hebei Electric Power Co., Ltd. is the national grid