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品牌的名称是品牌组成的基本要素。世界上任何动物、事物都必须有一个属于自己的名称,品牌同样也如此。这是人类创造的文明结果。既然是人类创造的文明,它就有学问,有学问就有规律,因此,给品牌命名时就要遵循规律,要有学问,要充分享用人类创造的文明。品牌的名称大都深深地铭刻着时代的烙印,也表现着品牌拥有者的审美标准及价值取向。但品牌命名与其他命名不同的就是,品牌命名必须符合市场要求,必须尊重消费者的审美需求,也
Brand name is the basic elements of brand composition. Any animal or thing in the world must have a name of its own, and the same is true of the brand. This is the result of civilization created by mankind. Since it is a civilization created by mankind, it has its own knowledge and knowledge, so it is necessary to follow the law when naming a brand, to have knowledge and to fully enjoy the civilization created by mankind. Most of the brand's name is deeply engraved with the brand of the times, but also reflects the brand owner's aesthetic standards and values. But the brand name is different from other naming is that the brand name must meet the market requirements, we must respect the aesthetic needs of consumers, but also