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随着社会的不断发展,我国的市场经济也在迅速的发展中,在发展过程中中国企业面临着严峻的挑战。随着全球化经济的愈演愈烈,很多的外资企业涌入中国,分割中国这个超大市场的丰富资源,而中国企业想要在其中牢牢的占据着自身的一席之地就要实施带有企业自身特色的营销策略,企业营销要涉及到企业的各个方面,在下文中笔者就来探讨一下中国企业实施营销策略的现实意义。
With the continuous development of society, China’s market economy is also developing rapidly. Chinese enterprises are facing severe challenges in the process of development. With the intensification of the global economy, many foreign-funded enterprises are pouring into China and cutting off the abundant resources of China’s huge market. Chinese enterprises want to firmly occupy their own place to implement marketing with their own characteristics Strategy, corporate marketing to all aspects of the company involved, in the following I would like to explore the practical significance of Chinese enterprises to implement marketing strategy.