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经济全球化的迅速发展,给很多企业带来了挑战与机遇,企业为了在竞争中赢得主动权,为了促进现代化期间建设进程,纷纷通过组建信息系统来提高企业的竞争力。特别是营销情报系统,为企业的生产经营决策制定提供了重要的数据、情报。本文就企业营销情报系统的建设进行了需求、可行性研究,并且对基于计算机与通信技术的营销情报系统建设进行了构思,希望对以后的工作有所帮助。
The rapid development of economic globalization has brought challenges and opportunities to many companies. In order to win the initiative in the competition, and in order to promote the construction process during the modernization period, companies have established information systems to improve their competitiveness. In particular, the marketing intelligence system provides important data and intelligence for the decision-making of the company’s production and operation. This article has carried on the demand, the feasibility research to the enterprise marketing intelligence system construction, and conceived the marketing intelligence system construction based on the computer and the communication technology, hoped to help the future work.