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随着中国经济的发展,中国媒体正逐渐走向世界。这对提高我国的国际影响力,促进中西方政治经济文化交流以及降低西方国家对于中国的舆论等方面有积极的作用。但是由于顶层机制的缺失,外宣理念不够科学以及传统媒体与新媒体不能有效合作等原因,不利于我国媒体向世界发展。对此,应当通过改变节目制作方式,积极传播新媒体等方式向世界展示真实的中国,推进我国媒体的国际化之路。
With the development of China’s economy, the Chinese media are gradually moving toward the world. This will play a positive role in raising China’s international influence, promoting political, economic and cultural exchanges between China and the West, and reducing the western public opinion on China. However, due to the lack of a top-level mechanism, the lack of science of propaganda and the lack of effective cooperation between traditional media and new media, the media is not conducive to the development of the media in the world. In this regard, we should show the world the real China by changing the ways in which programs are produced and actively disseminating new media, so as to promote the internationalization of our media.