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由首都新闻界群体发起,得到中央领导同志和国务院有关部门支持的“中国质量万里行”系列宣传活动,在全国引起强烈反响,并收到了显著成效。今天,如何将质量问题的新闻宣传深入下去,已经成为新闻界同仁关心和议论的一个热门话题。我认为,要把质量问题的新闻宣传深入下去,首先要学习和掌握科学的质量观。 1、“质量”为何物我先后问过许多记者和编辑:“什么叫质量?”很多人被问懵了,答案五花八门: “质量就是物美价廉。”“质量是产品的水平。”“质量是衡量产品好坏、性能优劣、耐用程度等等的一种标准。”……
A series of “China Quality Miles” campaign launched by groups of the capital journalists and supported by the central leading comrades and relevant departments under the State Council have aroused strong repercussions across the country and received remarkable results. Today, how to carry out press propaganda on quality issues has become a hot topic for the media colleagues to care about and discuss. In my opinion, if we want to carry out press propaganda on quality issues in depth, we must first learn and master the scientific concept of quality. 1, “Quality” Why I asked many journalists and editors have asked: “What is the quality?” Many people were asked, the answer varied: “Quality is inexpensive.” “Quality is the product level.” “Quality Is a measure of product quality, performance, durability and so on a standard. ”......