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许多人对直销的印象,是直销商多半动员亲戚、好友加入。事实上,亲朋好友等强连带并非合适的销售网络。这主要基于以下两个原因:第一,亲近的人际网络不是扩展组织的最佳管道。Granovetter探讨社会网络对个人求职的影响时发现,家人、好友等强连带往往提供重复而多余的信息;相反,弱连带反而是推荐工作时较有力的网络。Uzzi研究
Many people on the direct selling impression is that most of the direct sales associates relatives, friends to join. In fact, friends and family, such as strong link is not a suitable sales network. This is mainly due to two reasons. First, the proximity of people networks is not the best way to expand the organization. When discussing the impact of social networks on job search, Granovetter found that strong ties, such as family and friends, often provide redundant and redundant information; rather, weak links are more powerful networks for recommending work. Uzzi research