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适逢上海梅雨季。进了公司,将雨伞套上保洁员分发的塑料袋,看水滴顺伞尖流了小半袋,突然想起那个以雨伞袋为创意点,号召大家珍惜用水的广告,不禁莞尔:那是2010年香港Grey为公益组织发想的,最终赢得该年度戛纳的户外金狮。《中国广告》还为此连线香港做了深度报道。一个简单的媒体创新idea,就这样在生活的某个片段潜移默化地发酵着。蓦然回首,已是四年。
Coincides with the Shanghai Meiyu season. Into the company, the umbrella put on the cleaner distribution of plastic bags, see the umbrella along the stream of small half a bag, suddenly remembered that the umbrella bag for the creative point, we all want to cherish water advertising, can not help but smile: that is 2010 Hong Kong Gray for the nonprofit organization eventually won the annual Cannes outdoor Golden Lion. “China Advertising” also made in-depth coverage of this connection to Hong Kong. A simple idea of media innovation, in this way, a fragment of life subtly fermented. Suddenly look back, it is four years.