论文部分内容阅读
联想,是指从一刺激想到另一刺激或由一种经验想到另一种经验的心理现象。它可由当前直接感知到的事物所引起。也可由头脑想到的观念等所引起,它反映了事物之间的相互关系,在人们的心理活动中占有重要地位,如人们的回忆常以联想的形式出现。尽量多地形成和利用联想,是促进记忆的一种有效方法。在思维中,人们经常通过联想,想到有关的资料、原则等,提供解决问题的可能。同样,联想这一心理现象,对于广告设计者来说,也具有重要意义。因为,1、各种广告媒体,或者以版面空间、或者以时间表征出它们之间的区别。然而,它们都受到各种各样的限制,如印刷广告受篇幅的限制。电视广告和广播广告受播放时间的限制;而另一方面,广告的信息
Associative, refers to the psychological phenomenon from one stimulus to another stimulus or from one kind of experience to another kind of experience. It can be caused by what is currently perceived directly. It can also be caused by the mind-thinking, etc. It reflects the interrelationship between things and plays an important role in people’s psychological activities. For example, people’s memories often appear in the form of associations. As much as possible to form and use Lenovo, is an effective way to promote memory. In thinking, people often think through the association, think about the relevant information, principles, etc., to provide the possibility of solving the problem. Similarly, the psychological phenomenon of Lenovo, for advertising designers, but also of great significance. Because, 1, a variety of advertising media, either in layout space, or the time difference between them. However, they are subject to a variety of restrictions, such as printed advertisements subject to length restrictions. TV advertisements and radio advertisements are limited by the playing time; on the other hand, the information of advertisements