公关经理应具备的十大素质——访志高空调市场部部长兼企划部部长伏海波

• 作 者: 侯明廷
• 出 处: 国际公关
• 发表日期: 2005年06期
• 关键词: 公关经理 志高空调 市场部部长 企划部 副总裁 公关 海波 企业公共关系 公关事件 奥克斯空调

当前,许多企业都设有企业公关部,甚至设有主管公关和企划的副总裁职位。但是,优秀的公关经理仍然十分稀缺。那么一个合格乃至优秀的公关经理,到底应该具备哪些素质呢?为此,本刊记者专访了有多年公关经理工作经验的伏海波,以他的亲身体会来谈谈公关经理应该具备什么样的素质。

At present, many companies have corporate public relations departments and even have positions as vice president of public relations and planning. However, excellent public relations managers are still scarce. Then, a qualified and even outstanding public relations manager should have what qualities. For this reason, this reporter interviewed Fu Haibo, who had many years of work experience as a public relations manager, and talked with him about what public relations managers should have. Quality.