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项目投资决策评价指标多样,参考多个评价指标,统筹规划,着眼长远,做出正确的选择对于企业的生存与发展至关重要。在近几年我国经济高速发展,市场主体间竞争激烈。只有敏锐的眼光,精准的投资决策才能使企业得到更好的发展,在激烈的竞争中脱颖而出,掌握市场的主动权,获得更大的经济效益。项目投资一般战线较长、资金投入占比大、投资风险较大。项目投资决策评价是企业判断项目活动是否盈利的主要依据,在决策过程中具有重要意义。
The evaluation index of project investment decision-making is diversified. With reference to a number of evaluation indicators, overall planning, long-term perspective and making the right choice are crucial to the survival and development of the enterprise. In recent years, China’s rapid economic development, intense competition among market players. Only a sharp vision, accurate investment decisions in order to enable enterprises to get better development, stand out in the fierce competition, grasp the initiative in the market, access to greater economic benefits. The general investment front of the project is longer, with a larger proportion of capital investment and a higher investment risk. Project investment decision-making evaluation is the main basis for enterprises to determine whether the project activity is profitable, which is of great significance in the decision-making process.