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“互联网+”和大数据的发展已然成为现在经济的主要推动力,伴随“互联网+”和大数据的发展,消费者的消费习惯开始改变,传统酒店产品已不能满足消费者需求,在需求和互联网+的双重驱动下,如何运用大数据和“互联网+”改变传统产品模式是增强酒店竞争力的核心。本文通过对酒店产品以及大数据“互联网+”的分析,为酒店产品创新提出新的想法,探讨了传统酒店产品所存在的问题,最后从核心产品、硬件产品、软件产品三个方面为酒店产品创新提出对策。
The development of “Internet +” and big data has already become the main driving force of the present economy. With the development of “Internet +” and big data, consumers’ spending habits begin to change. Traditional hotel products can no longer meet the needs of consumers Under the dual drive of demand and internet +, how to use big data and “Internet +” to change the traditional product model is the core of enhancing hotel competitiveness. Based on the analysis of hotel products and big data “Internet + ”, this paper puts forward new ideas for hotel product innovation and discusses the existing problems of traditional hotel products. Finally, from the three aspects of core products, hardware products and software products Hotel product innovation, countermeasures