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车载主机产品在平台同质化之后,尽管引入声控、网络等功能后,但始终无法摆脱导航、音频、视频等功能同质化。尽管厂家已经普遍意识到了产品差异化的重要性,但在WinCE平台下,要让产品差异化真正实现落地并非易事。正如苹果手机异军突起,取代诺基亚、摩托罗拉等传统手机制造商的过程一样,关注消费者个人体验与将个性化定制服务交给消费者选择是其中关键一环。与此类似,车载主机未来的差异化也必将交给车主,由车主根据个人需要进行定制化服务。而安
Car host products in the platform after homogenization, despite the introduction of voice, network and other functions, but has been unable to get rid of navigation, audio, video and other functions of homogeneity. Although manufacturers are generally aware of the importance of product differentiation, but in the WinCE platform, it is not easy to make the product differentiation really landing. Just as the emergence of Apple’s handsets has taken the place of traditional handset makers such as Nokia and Motorola, focusing on consumers’ personal experiences and delivering customized services to consumers is a key element. Similarly, the difference between the future of car host will certainly be handed over to the owners, customized by the owners according to individual needs. And Ann