接近性 可读性 指导性

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《北内工人报》是北京内燃机总厂的企业报。如何办好这张报,一直是我报努力探索的课题。根据本企业的具体需要,根据经济体制改革对宣传工作的要求,我们体会到,要使《北内工人报》为改革服务,使本企业职工爱看,就应力求使《北内工人报》增强三性。一、注意本企业特色,增强接近性。我们理解的接近性不光是指地理位置,更重要的是在职工的心理上。因为地理位置上的接近性是企业报本身所固有的,而心理上的接近性则需要根 “Bei Nei Gong Ren Bao” is the enterprise newspaper of Beijing Internal Combustion Engine Plant. How to do a good job in this newspaper has always been a topic that we strive to explore. According to the specific needs of our enterprise and according to the requirements of the propaganda work of the economic structural reform, we realize that if we want to make the “Bei Nei Gong Ren Bao” serve the reform and make our employees love it, we should strive to make “Bei Nei Gong Ren Bao” Enhance the three sexes. First, pay attention to the characteristics of the enterprise, enhance the proximity. We understand the proximity not only refers to the geographical location, more importantly, the psychological staff. Because the geographical proximity is inherent in the corporate newspaper itself, the psychological proximity requires root
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