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公共关系学是一门什么学科,在最近举行的“公共关系学研讨会”上有三种不同的观点。一种意见认为:公共关系学是一门现代管理学科。是一门“内求团结,外求发展”的管理艺术,是运用新闻学、传播学、广告学、社会学、心理学、经济学等现代科学理论,总结现代经营管理和行政管理的经验和方法而形成的一门新兴管理科学。它在组织、企业、机构的内部和外部保持融洽和谐的关系状态,达到事业成功的目标。
Public relations is a subject, and at the recent Seminar on Public Relations there are three different points of view. A view that: public relations is a modern management discipline. Is a management art of “seeking unity within the country and seeking development outside of the country.” It uses the modern scientific theories of journalism, communication, advertising, sociology, psychology and economics to sum up the experience of modern management and administration and Method and the formation of a new management science. It maintains a harmonious and harmonious relationship both inside and outside the organization, enterprises and institutions, and achieves the goal of business success.