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基于新媒体背景下如何提升学生的营销能力展开讨论,分析高职院校新媒体营销人才培养的价值所在,提出了提升学生新媒体营销能力的四大路径,即:加大教师新媒体营销能力培训力度,提升教师新媒体应用能力;优化专业课程设置,构建新媒体知识体系;强化学生实践活动,提升学生运用新媒体营销能力;创新教学方法,提高新媒体营销课程教学效果。
Based on the new media background how to improve the marketing ability of students to discuss and analyze the value of new media marketing personnel training in higher vocational colleges, put forward four ways to enhance students ’new media marketing capabilities, namely: to increase teachers’ ability of new media marketing Training efforts to enhance the ability of teachers to use new media; optimize professional curriculum, build a new media knowledge system; strengthen student practice activities to enhance students’ ability to use new media marketing; innovative teaching methods to improve teaching effectiveness of new media marketing courses.