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品牌不能将运动营销仅仅停留在初级阶段的浅表时尚,盲目跟风;同时,对于数字媒体时代的运动营销,与消费者的关系建立和实时互动成为新的关键词体育运动在我们的生活中正扮演越来越重要的角色,运动休闲已成为现代人追求健康与优质生活形态的重要部分,越来越多的人通过关注运动赛事,参与到体育运动这种释放激情的体验中,这也让运动营销在近些年成为一种新的营销理念和方法。今年欧洲杯之后,伦敦奥运会又吸引了全球的目光,众多品牌无论成为奥运会的合作伙伴或赞助商,还是开展与奥运有关的擦边球营销,都是在促使"奥运营
Brands can’t just stick to the superficial fashion and blindly follow the trend in sports marketing; at the same time, for the sports marketing in the digital media era, the relationship with consumers and real-time interaction become new keywords. Sports are playing in our lives. More and more important roles, sports and leisure have become an important part of modern people’s pursuit of health and quality of life. More and more people are participating in the passionate experience of sports by focusing on sports events. This also allows sports. Marketing has become a new marketing concept and method in recent years. After the European Cup this year, the London Olympic Games has once again attracted global attention. Many brands, whether they become partners or sponsors of the Olympics, or carry out Olympic marketing, are promoting the Olympic Games.