论文部分内容阅读
在我们生活的这个商业社会中,广告充斥着每个角落。随着经济持续高速增长、市场竞争日益扩张、竞争不断升级、商战已开始进入“智”战时期,广告的竞争愈演愈烈,于是体验营销在竞争中孕育而生。体验经济的悄然来临,会给一些企业带来无限商机。分别就体验、体验营销及体验营销的特征和应用加以论述,并针对现阶段我国企业在新经济形势下所面临的挑战提出一些见解和主张,以求其尽早适应体验经济时代。
In this business community we live in, advertising is full of every corner. With sustained and rapid economic growth, increasing market competition and ever-escalating competition, the commercial warfare has begun to enter the era of “intellectual warfare” and the competition for advertising has intensified. As a result, experiential marketing has emerged as a result of the competition. Experience the economy quietly coming, will give some business opportunities. Expatiates on the characteristics and applications of experience, experiential marketing and experiential marketing respectively, and puts forward some opinions and suggestions in light of the challenges our country’s enterprises face in the new economic situation at this stage so that they can adapt themselves to the experiential economy as soon as possible.