不断淘汰自己的吉列

• 作 者: 舒博
• 出 处: 经营管理者
• 发表日期: 1997年08期
• 关键词: 吉列 国际著名品牌 布老 制造厂商 赞思 公司合并 销售渠道 发明专利 国际公司 阿尔弗雷德

“吉列,男人的世界”这句广告词,成年男性可能都知道它的意思,吉列(Gillette)公司是美国著名的日用品制造厂商,其“男人的世界”的品牌产品——感应剃须刀畅销全球200多个国家和地区,吉列还生产“布老恩”电器系列、吉列梳妆用具和化妆品系列、派克笔、“水人”钢笔等文具以及“口感B”牌牙刷等等。这些国际著名品牌都有着一个共同特点:它们在同类产品的全球市场中占有率第一、挣钱最多、发展最快,而且它们均有着雄厚的技术力量作后盾。

The words “Gillette, Men’s World” may be known to adult men. Gillette is a famous American manufacturer of daily necessities, and its “man’s world” branded product - Induction Shave Knives are sold in more than 200 countries and regions around the world. Gillette also produces the “Bron” appliance series, Gillette toiletries and cosmetics series, Parker pens, “Water Man” pens and other stationery, and “Bland B” brand toothbrushes. These internationally renowned brands all share a common characteristic: they have the highest share of the global market for similar products, the largest amount of money, the fastest growth, and they all have strong technical backing.