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经历了2008年千亿捐赠概念的喧嚣之后,2009年的中国公益事业迈入沉淀上升期。2009年中国企业有了新的思考和行动。截止2009年9月,已经有超过500家企业发布了《企业社会责任报告》,这是企业公民加速发展的最明显的标志。公众对走“中国特色的企业社会责任道路”的呼声也越来越高。政府、企业、理论界乃至社会公众开始对企业公民有了更深刻的认识,企业公民得到了纵深发展。在中国企业公民事业取得突破性进展的同时,我们依然要看到中国企业公益事业发展的问题和不足。由社会科学文献出版社、中央财经大学中国发展和改革研究院等机构2009年7月12日在京联合发布的《企业公民蓝皮书:中国企业公民报告(2009)》蓝皮书透露:目前中国企业逾1000万家,有过捐赠记录的尚未达10万家,99%的企业没有履行慈善义务。蓝皮书分析,中国企业慈善发展滞后一个非常重要的原因是:中国大多数企业首要目标是取得最大利润以期达到企业长期存在和发展,还没有从长远可持续发展战略高度参与慈善事业。而要从根本上解决这一问题,必须让中国企业认识到参与公益事业与企业的可持续发展是可以相得益彰、彼此共荣的。在江苏南通,有一个侨资企业在探索企业慈善事业与企业发展如何并举的过程中开辟了崭新的思路,走出了“中国特色”的企业公民发展之路。今天不妨让我们一同走近“泰慕士”爱心基金会,走近“爱心妈妈”这个群体。
After experiencing the concept of the 2008 billion donation in 2008, China’s public welfare undertakings in 2009 have entered a period of rising precipitation. In 2009, Chinese companies had new thinking and actions. As of September 2009, more than 500 companies have issued the “Corporate Social Responsibility Report”, which is the most obvious sign of the accelerated development of corporate citizens. The public’s voice for taking “the path of corporate social responsibility with Chinese characteristics” is also growing. The government, enterprises, theorists and even the public have begun to have a deeper understanding of corporate citizens and corporate citizens have developed in depth. While making breakthroughs in the cause of corporate citizenship in China, we still need to see the problems and deficiencies in the development of Chinese corporate public welfare undertakings. The Blue Book of the “Corporate Citizen Blue Book: China Citizenship Report (2009)” released by the Social Sciences Academic Press and the China Development and Reform Institute of the Central University of Finance and Economics in Beijing on July 12, 2009 revealed that currently there are more than 10 million Chinese companies. Home, there have not been 100,000 records of donations, and 99% of the companies did not fulfill their charity obligations. According to the blue book analysis, a very important reason for the lagging of Chinese corporate philanthropy is that most of the Chinese companies’ primary goal is to obtain maximum profits in order to achieve the long-term existence and development of the company, and have not participated in philanthropy from the long-term sustainable development strategy. To solve this problem fundamentally, it is necessary for Chinese companies to realize that participating in the public welfare undertakings and the sustainable development of the enterprises can be mutually beneficial and mutually beneficial. In Nantong, Jiangsu, an overseas Chinese company has opened up new ideas in the process of exploring how corporate philanthropy and corporate development go hand in hand, and has embarked on the development path of corporate citizenship with Chinese characteristics. Today may wish to let us approach the “Temmus” Love Foundation and approach the “love mom” group.