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大大小小的便利店遍地都有,为什么7—11与众不同?今年2月．全球便利老大——7-11拿到商务部批文,成为第一家获准在国内开展特许经营的外资零售企业。1927年创立于美国的7-11,主要业务是零售冰品、牛奶、鸡蛋。1964年,推出了便利服务的“创举”,将营业时间延长为早上7点至晚上11点。自此,7-11传奇性的名字诞生。1972年5月,日本7-11的第一家门店在东京开业。从此,作为“儿子”的日本7-11在很短时间内,迅速强大。而美国7-11却因市场操作失败而处在命运的十字路口。1992年,作为加盟者的日本7-11正式当家作主。现在,它的业务遍及二十多个国家及地区。共设立了23000多个零售点,每日为约3000万的顾客服务,稳居全球最大连锁便利店的宝座。
Large and small convenience stores are everywhere, why 7-11 different? February of this year. Global Convenience Boss - 7-11 got the approval of the Ministry of Commerce, became the first licensed foreign franchise in the domestic retail enterprises. Founded in the United States in 1927 7-11, the main business is retail ice cream, milk, eggs. In 1964, a “pioneering” service was introduced to extend business hours from 7 am to 11 pm. Since then, the legendary name of 7-11 was born. May 1972, Japan’s first store 7-11 opened in Tokyo. Since then, as a “son” of Japan 7-11 in a very short period of time, rapid and powerful. However, the United States 7-11 was at a crossroads of fate because of market failure. In 1992, as a franchisee, Japan 7-11 official headed. Now, it has operations in more than twenty countries and regions. A total of more than 23,000 retail outlets have been set up, serving about 30 million daily customers and occupying the throne of the world’s largest chain of convenience stores.