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良好的企业文化有利于企业品牌和企业形象的塑造,是营造企业核心竞争力必不可少的要素。本文以企业文化和企业核心竞争力为研究对象,采取调查法进行分析研究,结合企业的实际情况,以老娘舅快餐店为例。主要内容包括企业文化和核心竞争力理论的概述,核心竞争力现状作的简单介绍,老娘舅企业文化建设过程中存在的不足及原因分析,后针对老娘舅快餐店基于企业文化的核心竞争力培育提出的改进建议。
Good corporate culture is conducive to shaping the corporate brand and corporate image, is to create an essential element of the core competitiveness of enterprises. This article takes the corporate culture and the core competence of the enterprise as the research object, takes the investigation method to carry on the analysis research, unifies the enterprise’s actual situation, take the old lady uncle fast food restaurant as the example. The main contents include an overview of the corporate culture and core competence theory, a brief introduction of the status quo of the core competitiveness, the problems existing in the process of building a business culture of Lao Niangjiu, and the reasons for the analysis. After that, aiming at the core competitiveness of Lao Niangjiu fast-food restaurant based on the corporate culture Proposed improvements.