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传媒发表新闻,刊载文章,最兴奋的莫过于有了“强烈反响”。如果为了一个新闻,电话铃声不停,信函似雪片般飞来,不论褒贬,编辑、记者都是很知足的,起码证明自己的成果不是废料,社会信息系统还有自己的一席之地。 据观察,民众的反响大致分两类,一是外在的,像打电话、写信及至找到媒体倾吐等等;二是内在的,即只在心中一悲一喜一震一惊一怒。能引发外在反响的实际是少数,因为许多人并没有那么多闲功夫非要以电话、投书的方式表露不可。当然也有人天上好给传媒做反响,一支笔、一叠纸、一部电话机,时常处于备战状态,天天手持报刊,目盯电视,一遇感触,便甲乙丙丁地讲开去。我的某位朋友就存此偏嗜,他的大名常见于各类报刊的读者来信栏或者什么内部通讯中。我是做编辑的,他与我结识,正得助于他的来信。但我也劝诫他,他的“反响”一定要有切身体味、独到见解,不可投编者所好,为“反响”而反响。 编辑、记者若要自己的成果有反响,我想,只有在自己的栏目和文章上用功夫,以新闻的魅力扣人心弦,
The media published news and published articles. The most exciting thing was that there was a “strong response.” If, for a news story, the ringing of the phone and the snowing of the letters, both compliments, editors and reporters, are at least content, proving at least that their own achievements are not scraps and that the social information system has its own place. It is observed that people generally fall into two categories: one is external, such as making phone calls, writing letters and finding media outlets, etc. The second one is internal, that is, it is just a heartbreak and a surprise. There are actually a few exceptions that can trigger an external response, because many people do not have to spend so much time trying to make phone calls and letters. Of course, some people are good to the media to respond, a pen, a stack of paper, a telephone, often in preparation for the state, every day holding newspapers and magazines, watching TV, a case of feelings, then A and B said. One of my friends saved this preference, his name is common in all types of newspapers, readers letter column or what kind of internal communications. I was an editor. He got to know me and was getting his letter. However, I also urge him to remonstrate him. His “reaction” must be personal, insightful, and not editable, reflecting the “response.” Editor, journalists to their own response to the results, I think, only in their own columns and articles on the effort to catchy news charm,