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2014至2015,“OTT互联网电视”风风火火成为行业焦点。作为最传统强势的电视媒体,终于也无法逃脱“所有媒体都将数字化,所有数字化媒体都将程序化”的“宿命”。作为多屏/跨屏营销的最后,同时也是最大的一块屏幕,TV终于迈入了互联网时代。伴随OTT的兴起,Programmatic TV也浮出水面逐步被行业认知。3月底,由RTBChina发布的《中国程序化广告技术生态图》中,正式添加新类别“Programmatic TV”。媒体评论“这是个迅速兴起的媒体技术领域,随着智能电视的普及,这个领域的本土化技术进展和交
From 2014 to 2015, ”OTT Internet TV“ became the focus of the industry. As the most traditional and powerful television media, finally can not escape ”All media will be digital, all digital media will be programmed “ ”fate “. As the last of the multi-screen / multi-screen marketing, but also the largest piece of screen, TV finally entered the Internet age. With the rise of OTT, Programmatic TV also surfaced gradually recognized by the industry. By the end of March, the new category ”Programmatic TV“ was officially added to the ”China Programmable Advertising Technology Ecological Map“ released by RTBChina. Media comment ”This is a rapidly emerging media technology field, with the popularization of smart TVs, the localization of technology in this area and to pay