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进入6月,高考和中考相继结束,暑期档正式到来。在以《黑衣人3》《饥饿游戏》领衔的进口片和《画皮2》领衔的国产片合力冲击下,徘徊不前的电影市场迅速升温。特别是6月28日开画的《画皮2》,上映3天票房过2亿元,力挽3月份以来国产片的颓势,彻底激活暑期影市。市场终端数据显示,整个6月份,国内城市影院的可统计票房迫近13亿元,市场红线上扬明显。至此,今年上半年以80亿元的票房成绩鸣金收兵,尽管3月份以来国产电影的市场表现鲜有亮点,但总票房的增幅依然维持在45%左右。
Into June, the college entrance examination and the exam have ended, the summer file officially come. Under the combined effect of domestic films led by “Man in Black 3” and “Hunger Games” and domestically produced films led by “Painted Skin 2”, the stagnant movie market is warming rapidly. In particular, on June 28, “Painted Skin 2” was opened and the box office at the 3-day show exceeded 200 million yuan. The film-making campaign for domestic films has been completely activated since March. Market terminal data show that the entire June, the domestic city cinema approaching the box office approaching 1.3 billion yuan, the market rose significantly red line. At this point, the first half of this year with 8000000000 yuan box office performance Ming Jin reclaiming troops, although the market performance of domestic movies since March few highlights, but the total box office increase still remained at about 45%.