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随着通信技术的快速发展,各种新闻媒体得到较好的发展。在信息时代环境下,新传播环境逐渐形成,大众舆论越来越丰富。在新传播环境下,需要对舆论进行有效的监督,以便有效的规范舆论环境。而主流媒体在舆论监督中具有重要的作用,需要充分发挥出主流媒体的监督主导权,以便有效的确保良好的舆论环境,促进主流媒体的可持续发展。本文就新传播环境下主流媒体掌握舆论监督主导权的现状、意义与有效途径等进行深入研究,从而促进主流媒体的快速发展。
With the rapid development of communication technology, various news media have been well developed. Under the information age environment, a new environment for communication has gradually taken shape and public opinion has become more and more abundant. Under the new environment of communication, effective supervision of public opinion is needed in order to effectively regulate the public opinion environment. However, the mainstream media plays an important role in the supervision of the public opinion. It is necessary to give full play to the supervisory ownership of the mainstream media in order to effectively ensure a favorable media environment and promote the sustainable development of the mainstream media. In this paper, the mainstream media in the new communication environment to master the status quo, meaning and effective ways to monitor the media in-depth study, so as to promote the rapid development of the mainstream media.