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IDC数据显示,2011年中国网民在线购物交易额达到7849.3亿元,同比增长了66%。2007年,中国网络零售交易额占零售总额比例只有0.6%,到2011年也已经达到4.2%。预计,2013年,中国网络购物交易规模会超过美国。无疑,中国电子商务由早期快速发展期逐步进入到相对成熟发展阶段。所以这样一个快速增长,对传统零售带来的冲击和挑战,无疑是非常深刻。在这样的大背景下,家电产品线上销售的井喷式增长已经呈现,家电企业也已经将越来越多的关注点放在了电商上。
IDC data show that online shopping transactions of Chinese netizens in 2011 reached 784.93 billion yuan, an increase of 66%. In 2007, China's online retail sales accounted for only 0.6% of total retail sales, and reached 4.2% by 2011. Expected in 2013, China's online shopping transactions will exceed the size of the United States. Undoubtedly, China's e-commerce has gradually entered a relatively mature stage of development from an early period of rapid development. Therefore, such a rapid growth, the impact on traditional retail and challenges, no doubt is very profound. In this context, home appliances online sales blowout growth has been presented, appliance business has also been more and more focus on the electricity supplier.