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随着经济的全球化发展和经济危机的到来,企业之间的竞争也愈发激烈。企业文化作为企业的灵魂,其作用愈发凸显。企业文化是凝聚人心、增强企业竞争力的无形资产和力量,是企业生存和发展的原动力。本文首先阐述了企业文化的内涵及其作用,然后提出了在新形势下构建优秀的企业文化的对策和建议。
With the economic globalization and the economic crisis, the competition among enterprises has become fiercer. Corporate culture as the soul of the enterprise, its role has become increasingly prominent. Corporate culture is the intangible assets and forces that unite people’s hearts and enhance the competitiveness of enterprises and is the driving force for the survival and development of enterprises. This article first expounds the connotation and function of the corporate culture, and then puts forward the countermeasures and suggestions for building a good corporate culture in the new situation.