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当前国际市场营销课程虽然进行了教学改革,但由于缺乏工学结合的育人模式,导致课程教学与考核缺乏企业的参与,学生缺少企业实习机会,职业能力和素质无法达到社会的最新要求。针对当前问题,结合“一带一路”战略的时代背景,国际市场营销课程要采取工学结合的育人模式,让学生在企业实训中培养综合的职业能力和良好的职业素质,成为满足企业最新要求,具备扎实国际营销技巧,能在新市场开拓中不断探索、勇于创新的高素质人才。
Although the current international marketing course has undergone teaching reform, due to the lack of combination of work and study, it leads to the lack of participation of enterprises in teaching and assessment of courses, lack of opportunities for internship in enterprises, lack of professional ability and quality to meet the latest social requirements. In view of the current problems and the background of the strategy of “One Belt and One Road”, international marketing courses should adopt a combination of work and study so that students can cultivate comprehensive professional skills and good professional qualifications in enterprise training, The latest requirements, with a solid international marketing skills, can continue to explore new markets, innovative and highly qualified personnel.