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一、先讲一个故事先讲一个“张大民”的故事。有个电视连续剧叫《张大民的幸福生活》。这个电视剧因为内容贴近普通老百姓的真实生活,收视率很高。剧中有个主人公张大民下岗后背着暖瓶走街串巷到处推销的情节惹恼了某暖瓶厂,认为这个情节“影射”了该厂,有损其公众形象,遂以“名誉侵权”把这部电视剧有关人等告上了法庭。应当说,与计划经济年代的“工厂”相比,这个暖瓶厂至少有两点进步:一是懂得维护企业市场形象的重要性;二是懂得利用某种“危机”事件宣传、扩大企业影响。但可惜
First, tell a story about a “Zhang Da-min ” story. There is a television series called “Happy life of Zhang Damin.” Because of the content close to the real lives of ordinary people, the ratings are high. In the play, there was a protagonist Zhang Damin laid-off after carrying a bottle of cold walk the streets full of plot to annoy a certain bottle factory, that the plot “shadow” the plant, undermining its public image, then “reputation infringement ”The TV series related to the court. It should be said that there are at least two improvements in the thermos factory compared with the “factory” in the planned economy: one is to understand the importance of maintaining the market image of the enterprise; the other is to know how to use certain “crisis” Expand business impact. But unfortunately