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美国是世界上报业最发达的国家之一,报纸种类繁多。在美国,凡是有城镇的地方必有自己的报纸,因而出现了众多中小城市报纸和社区报纸,这些报纸都拥有各自的市场,很少互相重叠,自己覆盖的区域和读者十分清晰,以其贴近读者、服务到位而据有一方市场。比如宾夕法尼亚州一个州就拥有88家日报,该州最大的报纸《费城问讯报》也不能独霸全州。
The United States is one of the most advanced newspaper countries in the world with a wide variety of newspapers. In the United States, where there are cities and towns, there must be their own newspapers. As a result, many small and medium-sized city newspapers and community newspapers have appeared. Each of these newspapers has its own market and seldom overlaps with each other. The areas and readership covered by them are very clear and close Readers, service in place and according to one market. For example, a state in Pennsylvania has 88 daily newspapers, and the state’s largest newspaper, the Philadelphia Newsletus, can not dominate the state.