提升文化产业竞争力的策略探析

• 作 者: 魏萍
• 机 构: 贵州大学管理学院,
• 出 处: 南昌教育学院学报
• 发表日期: 2011年01期
• 关键词: 文化产业 竞争力 发展战略

文化产业现已成为国家支柱性产业,是国家软实力的象征。如何在新形势下,有效振兴文化产业,解决文化产业发展中存在的问题,全面提升文化产品和服务的竞争力,是我国当前所面临的重大课题。本文试图指出我国文化产业发展中的相对优势与问题,就提升我国文化产业竞争力的战略对策进行探索和分析,提出具有全局性和长远性的对策建议。

The cultural industry has now become a national pillar industry and a symbol of the country’s soft power. Under the new situation, how to effectively revitalize the cultural industry, solve the problems existing in the development of the cultural industry, and comprehensively enhance the competitiveness of cultural products and services are major issues currently facing our country. This article tries to point out the relative advantages and problems in the development of our country’s cultural industry, explore and analyze the strategic countermeasures to enhance the competitiveness of our country’s cultural industry, and put forward the countermeasures and suggestions that are global and long-term.