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市场营销专业作为一门理论与实践相结合,并以实践为重心的专业,在当今社会的经济发展中,其理论研究及教学实践越来越受到政府、企业、学校以及从事相关工作的个人的重视。而教学做一体化模式以其鲜明的特点深受高职院校的推崇。文章以市场营销专业中的主干课程《商务谈判实务》为样本,分析传统教学过程中存在的教学困扰以及浅析以“教学做一体化”为基础的课程设计改革,使得市场营销专业学生满足社会及企业需求,达到具有优势品质与技能的高素质专业职业人的要求。
As a profession which combines theory with practice and takes practice as its center, the marketing profession is more and more influenced by the government, enterprises, schools and individuals engaged in relevant work in the economic development of today’s society Pay attention. The teaching mode of integration with its distinctive features by the respected colleges and universities. This article takes the main course “Business Negotiation Practice” in marketing major as a sample to analyze the existing problems of teaching in the traditional teaching process and the reform of curriculum design based on “integration of teaching ”, which makes the students of marketing major To meet the social and business needs, to achieve the advantages of quality and skills of high-quality professional professionals requirements.