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2005年11月16日,呼和浩特,镁光灯打向伊利,伊利集团董事长潘刚代表伊利和北京奥组委签约,伊利独家获得北京奥运会乳制品赞助商资格,成为中国食品行业和中国西部第一个正式赞助奥运的品牌。2005年11月18日,北京梅地亚中心,镁光灯再一次打向伊利,被《华尔街日报》称为一年一度“品牌奥运会”的中央电视台2006黄金资源广告招标现场,潘刚又亲自带队参加,重拳出击,中得中央电视台全年各个单元A特段第一标,成为会场内最抢眼的食品企业。2006年3月18日,北京人民大会堂,在国家统计局行业企业信息发布中心举办的第十届全国商品销量信息发布会上,伊利以年销售收入121.75亿元的成绩,荣列全国乳制品销量第一位。纵观2005年,伊利在新任董事长潘刚的掌局之下,加大奶源基地建设、全面推行精确管理、加强品牌建设与传播、强化信息披露透明制度、高度重视赢利能力、主动承担社会责任,率领伊利集团创造了中国乳业历史最佳经营业绩。至此,伊利进入了又一轮发展的黄金时代。
November 16, 2005, Hohhot, spotlight hit Yili, Yili Group Chairman Pan Gang on behalf of Yili and the Beijing Olympic Organizing Committee signed the exclusive Yili Dairy sponsor of the Beijing Olympic Games qualifications to become China’s food industry and the first in western China A formal sponsor of the Olympic brand. November 18, 2005, Beijing Media Center, the spotlight once again hit Erie, the “Wall Street Journal” as the annual “Brand Olympics” CCTV 2006 gold resources advertising bidding site, Pan Gang and personally Team participation, heavy attack, in the CCTV unit A special section of the first standard, become the venue of the most eye-catching food companies. March 18, 2006, Beijing Great Hall of the people, in the National Bureau of Statistics Industry Information Release Center held the Tenth National Commodity sales information conference, Yili with annual sales income of 121.75 billion yuan achievements, won the national dairy products The first sales. Throughout 2005, Yili, Pan Gang, the new chairman of the board under the palm, increase milk production base, the full implementation of precise management, strengthen brand building and dissemination, and strengthen the transparent system of information disclosure, attaches great importance to profitability, take the initiative to assume social Responsibility, led the Erie Group has created the history of China’s dairy industry’s best operating performance. At this point, Erie entered another golden age of development.