谈影视广告之法则

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在先后为客户创意拍摄制作数百余条影视广告的过程中,我始终重申:销售力第一。并在此前提下,达到一定的艺术表现力。以下的影视广告法则,既是在实践中提炼总结出的切实可行的操作原则,也是对目前中国影视广告诸多错误怪象的思考。 In succession for the customer creative filming hundreds of film and television advertising process, I always reiterated: sales force first. And under this premise, to achieve a certain artistic expression. The following rules of film and television advertising, both in practice, summed up in the practical principles of operation, but also on China’s film and television advertising a lot of the wrong strange thinking.
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