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艺术品电子商务的发展面临着品牌与定位问题、真伪与品相问题、仓储与物流问题。中国艺术品电子商务的前景至少受到年龄结构、消费习惯和商业创新三个方面的影响。针对艺术品电子商务实践中出现的问题,由作者提供或来源可靠的艺术品,可以直接通过艺术品电子商务交易。容易出现真伪争议的艺术品,则可以采取线上线下有机结合的O2O模式的交易。从长期
The development of artwork e-commerce is facing the problem of brand and location, the authenticity and quality issues, warehousing and logistics issues. The prospects for Chinese art e-commerce are influenced at least in three dimensions: age structure, spending habits and business innovation. Aiming at the problems that arise in the practice of art e-commerce, art works provided by authors or of reliable origin can be traded directly through art e-commerce. Easy to appear authenticity controversial works of art, you can take online and offline organic combination of O2O trading patterns. From the long term