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在我国,“互动”方式在报纸上早有应用。五六十年代报纸中开设的“读者园地”、“读者信箱”、“征文比赛”等均属于报纸与读者的“互动方式。大规模、突破性使用“互动”手段的,当属广播。上世纪80年代末、90年代初,南方的广州、福建、深圳等地的广播电台,最早运用“互动”的手段。具体表现形式为:电台以直播的方式取代以往录播的传统播出方式,并设立热线电话与正在直播的主持人直接对话,往日被动接听广播的受众,可以在第一时间参与节目,与主持人共同完成
In our country, the “interactive” approach has long been applied in the newspapers. “Reader’s Corner,” “Reader’s Mailbox,” and “Essay Contest” opened in the 1950s and 60s newspapers belong to the interactive mode between newspaper and readers. The large-scale and breakthrough use of “interactive” means belong to broadcasting. In the late 1980s and early 1990s, radio stations in southern China such as Guangzhou, Fujian and Shenzhen were the earliest ones to use “interactive” means: the radio replaces the traditional airing and broadcasting tradition broadcast way with live broadcasting, And set up a hotline direct dialogue with the live host, past the passive receiver of radio audience, you can participate in the first time the show, with the host to complete