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生物进化史上,恐龙灭绝了,蜥蜴还在繁衍,老虎面临绝种了,老鼠还在横行。达尔文归纳出“物竞天择、适者生存”的规律,当然也适合广告这个行业。我们从生态学的角度观察,固然“多大的池塘养出多大的王八”,但是“一根草、一滴露”,人人头上有一片天,天无绝人之路。中国广告人当中有人担心入世承诺,允许跨国广告公司百分之百独资企业进入,会伤害本土广告人的生存环境,虽然有些杞人忧天,但是这个开放政策绝对会导致本土广告市场与人才资源洗牌,让广告公司和专业人士纷纷卷入连串变革的漩涡当中,倒
In the history of biological evolution, dinosaurs were extinct, lizards were still multiplying, tigers were extinct, and rats were still rampant. Darwin summed up the “natural selection, survival of the fittest,” the law, of course, suitable for advertising in this industry. From an ecological point of view, we can see that although “how many ponds cultivate the king size”, “one grass and one drop of dew,” there is a day on top of everybody, and there is no absolute way to go. Some Chinese advertisers are worried about WTO commitments, allowing multinational advertising companies to enter 100% wholly-owned enterprises will hurt the local advertising environment, although some unfounded, but this open policy will definitely result in the local advertising market and human resources reshuffle, so that advertising companies And professionals have been involved in the whirlpool of a series of changes, down