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本文通过对在“2.5+0.5”学制下中职市场营销专业人才培养中目标的确立、课程的设置、教学计划的修改和实施、实习实训的开展、教学方式的研讨、评价考核机制的形成开展研究构建和探讨,为中职市场营销专业创新人才的培养和管理提供可操作的实践模式。
In this paper, under the “2.5 + 0.5 ” academic system, the establishment of secondary vocational education professionals, the establishment of curriculum, the revision and implementation of teaching plans, the practice of practical training, the discussion of teaching methods, the evaluation mechanism The formation of research to carry out the construction and discussion of professional marketing professionals for the training and management of innovative personnel to provide an operable mode of practice.