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近年来,随着新媒体技术的应用日益发展和普及,高等院校的思想政治教育深入推进,特别是在思想政治教育传播载体方面出现许多具体形式,其中包含诸多创新形式,具有渗透性、多样性、综合性等多种特征,其中微博媒体对于开展高校思想政治教育工作具有极其重要的作用,能够赋予思想政治教育运用微博媒体的教化、审美、娱乐等基本功能。“,”In recent years, with the development and popularization of the application of new media technology, pushing forward the ideological and political education of colleges and universities, especially there are many specific forms in the communication carrier of ideological and political education, which contains a number of innovative forms, has permeability, diversity, comprehensive and other characteristics, the micro-blog media plays a very important role for the work of ideological and political education, ideological and political education can use the function of education, aesthetic, entertainment of micro-blog media.